We are a team of professional writers, designers and accessibility experts.

Plain Content founder Vera Sprothen looking over her laptop.

Vera Sprothen - lead writer and editor

Our mission is to help organisations create simple and engaging content for people with reading difficulty.

Plain Content was born out of the desire to do better. We believe effective communication takes more than a one-size-fits-all approach.

We blend fresh ideas with tried and tested accessibility formats. Whether you need web copy in plain English or Easy Read flyers for refugees, we can tailor content that speaks to your audience and brand.

With decades of experience in writing and content creation, we serve a wide range of clients, from banks to disability services.

We are affordable and reliable - and we love what we do.

Meet the team

  • Founder and lead writer


    Vera started Plain Content after a long career in journalism and years in the disability sector as an accessible information writer. Working in global newsrooms taught her to keep messages simple, words short and deadlines tight.

    With her background in economics, you can throw any topic at Vera. She will find a way to turn even financial fine print into something her mum will read. Or people with disability. Or children. Or non-native English speakers. Vera understands their needs: she was born overseas herself.

  • Accessibility Consultant

    Rosemary was born with cerebral palsy and an unbreakable spirit. Despite using a wheelchair and communication aids, Rosemary has gone hang-gliding, ridden cowboy horses and skied down mountains. She’s also a writer, poet and accessibility expert. Her motto is: “If you don’t conquer challenges, you aren’t living.”

    At Plain Content, Rosemary is our team consultant for accessible communication and the rights of people with disability. Her service REM Creative Consulting runs WCAG 2.2 audits – the global guidelines for accessible web content. She advises companies on disability access plans and gives technical support. And she’s our tech wizard who makes written documents work on screen readers.

  • Designer and illustrator

    Chiara is our lead designer and Easy Read style guide, who brings a keen eye for colour, clarity and character to every project. Originally from Italy and with over a decade of experience in comic book publishing, Chiara loves storytelling. “For me,” she says, “illustration isn’t just about creating visuals — it’s about serving a purpose.” Chiara holds diplomas in Comic Art and Illustration, Fashion Design and Graphic Design.

  • Designer and illustrator

    Chelsy is a visual storyteller, graphic designer and artist, who uses the universal language of images to connect with people beyond words. Her love for Disney movies led her to practice character drawings from a young age. Later, she went on to explore painting, calligraphy, typography and digital media. With a degree in communication design from Sydney’s Billy Blue College, Chelsy can now bring any story to life.